Cast the creators your brand can stand next to.
AIconic is the creator buying desk of Attila&Co. We map where your brand sits against the creator market, then cast, negotiate and buy the crew that fits it. Fashion, beauty and lifestyle, from Milan and Shanghai.
Send a briefBest-fit crew for heritage maison
- The atelier insiderCraft, process, backstage93
- The quiet-luxury curatorEdits, wardrobes, restraint86
- The runway commentatorShows, critique, front row75
Illustrative archetypes on two of the axes we score. Click the map to move your brand.
Audiences no longer separate a brand from the people who carry it. Buying creators by reach alone means letting someone else's aesthetic rewrite yours. We buy for position first, and reach second.
How the desk works
Position audit
We read the brand the way its audience does: heritage, tone, price, imagery, the creators it already appears next to. The result is the brand's coordinates on the map.
Crew analysis
Every candidate creator is scored against those coordinates: aesthetic fit, audience overlap, credibility in the category, brand-safety history and the real cost of a qualified view.
Casting
A shortlist with a written rationale for each name, the role they play in the crew, and who we deliberately left out and why.
Buying
We negotiate fees, usage, whitelisting, exclusivity and rights in one place, and handle Italian ex-ENPALS compliance for activations in Italy.
Read-out
After the flight, the crew is re-scored on what it moved: reach to the right audience, saves, search lift, sell-through where we can see it. The next buy starts from there.
What you receive
A crew sheet: one page that shows who is in, what role each creator plays, what we are buying from them and who we left out. Below is a sample with illustrative archetypes.
| Role in the crew | Creator | Fit | Audience overlap | Rights bought | Fee band |
|---|---|---|---|---|---|
| Anchor | The atelier insider | 91 | High | 12 months, paid social | Tier A |
| Translator | The cultural translator | 84 | Medium | 6 months, EU and CN | Tier B |
| Proof | The skin scientist | 78 | Medium | Organic only | Tier B |
| Reach | The group-chat best friend | 52 | Low | Not bought | Excluded |
Milan
European fashion and beauty houses, Italian activations and compliance, the creator market across Europe, the UK and the US.
Shanghai
Creators on Xiaohongshu, Douyin and WeChat, and the brands crossing between China and Europe in either direction.
Send a brief
Tell us what the creators should change for the brand. We reply within two working days with the questions we need answered before the position audit.
